Qiang Huang & Jiayue Yu
March 21, 2022
21. March 2022
What is the process through which people are connected to objects, in an era where people and machines are almost inseparable?
If the Metaverse represents the 3.0 era of the Internet, then the Advertise(-)verse is the Internet 4.0. As a virtual product of the real world, the Metaverse is similar to the virtual role of advertisement in the real world. The advertiseverse will become the next Metaverse for human beings.
We cut from consumption to the relationship between people and objects, and link the evolution of human beings in the [Real world - Metaverse - Advertiseverse]. And at the end of the story, the question is: when advertising has become the most comprehensive and loyal reflection of our life, how can the Advertiseverse presented here not be the present moment?
Curator & Producer: Jiayue Yu , Qiang Huang
Concept & Narrative Design: Jiayue Yu , Qiang Huang
Dramaturgy & Scroring Design: Jiayue Yu , Qiang Huang
Director: Jiayue Yu , Qiang Huang
Qiang Huang, Zean Chen, Jiayu He, Ruoxi Zhu, Yuxuan Qiu
Choreography: Jiayue Yu
Installation Design: Jiayue Yu, Qiang Huang
Costume Design: Jiayue Yu
Visual Design: Jiayue Yu
Text Writing: Jiayue Yu
Video Edit: Qiang Huang, Ruoming Zhao
Composer: Xueying Zhang
Performer: Ankang Qian, Chuan Fu, Xiaoyezi Sheng, Ying Zhong, Zean Chen
Assistant: Wanqi Shi, Yiran Yin
Photographer & Videographer: Ruoming Zhao, Ruoxi Qiu, Yuxuan Zhu